This year we decided the team at Ocean deserved some proper staff photos. No more Instagram selfies (those filters are so forgiving!), but something that makes it clear we’re proud to be unique with our own sense of style. The results were amazing, and this is the story behind those great shots.
We’re fortunate in Halifax that there are so many great businesses, especially downtown, but Applehead Studios is a standout company. If you’re not aware of their work, you should be, it’s amazing! They’re highly-regarded for their beautiful wedding photography, but they can do so much more and we gave them permission to give us the Applehead treatment … complete creative free reign. Were we nervous, absolutely!
An easy rapport was struck because we both respect what each other does. They were grinning that we didn’t want the usual straight-laced headshots for corporate clients and politicians. No, we wanted something creative to capture not just what we do but some of our spirit. Ocean Optometry has always been something more than testing eyes and selling glasses. We aspire to help our customers express themselves and provide real care in everything we do.
For us, testing eyes isn’t just our job. You only have one pair of eyes and so our exams are thorough with an unusual attention to detail, but a key difference is how we make them personal. We appreciate that you’re unique and so a conveyor belt approach doesn’t fit with our ethos. Also, you might of noticed, we LOVE eyewear. We don’t do off-the-shelf products with brands attached to sell you an image. People come to us for the finest eyewear, and we give it to them. On our shelves you’ll find pieces made by artisan craftsmen, with the beautiful acetates, titanium, horn, and wood. Naturally, we use the best ophthalmic lenses too. This is another thing that ourselves and Applehead agree on, the optics produced by Nikon in both their camera technology and their spectacle lens technology is astounding. Your eyes will thank you, and they’re welcome.
We wanted to ensure that the photographs captured something of the individual people, a geek, a biker, a reader and an outdoorsman; that they captured the essence of Ocean Optometry. Having traveled an ocean to get here, we’re proud of our new home, and wanted to capture this with a strong reference to the history of Nova Scotia and its connection with the sea.
After many ideas, the concept was decided upon and we’re pleased to introduce:
#OceanShoot2017 – The Fishing Shack
Set in a timeless moment, perhaps early in the morning, eyes full of optimism for the day ahead. A classic scene, peaceful and enduring, where victories aren’t easily won, but gratefully earned.
The sea salt is ingrained in every pixel, a sense of excited expectation palatable in the air.
Just beware of the seagull.
|Dr. Euan McGinty|
|Dr. John Wilson|
Many thanks to Applehead Studio for knocking this one out of the park!